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Tourism Vancouver Island

Stakeholders

Tourism Vancouver Island



Tourism Vancouver Island is one of six Regional Destination Management Organizations in British Columbia. Tourism Vancouver Island is contracted by the Ministry of Tourism, Trade and Investment to deliver marketing services specific to promoting the Vancouver Island Region. The contract with MTTI provides fees for service and funds to deliver the Tourism Partner Program, Trade Overseas and Media, Community Tourism Opportunities and Community Tourism Foundations programs.

Tourism Vancouver Island’s vision is: “To be the recognized leader for innovative regional destination management and stakeholder involvement.”, the mission is: “To increase the economic, social and environmental benefits from tourism to the Vancouver Island region.” and the mandate of the Association is: “To position the Vancouver Island region as a premier, all season tourism destination”.

The following core operating values influence the culture and public image of Tourism Vancouver Island as a groundbreaking, sustainable leader in Destination Marketing.

Innovative

Tourism Vancouver Island implements original, reactive and adaptive approaches in reaching the goals and objectives of the Association.

Triple Bottom Line

Tourism Vancouver Island’s approach to all things will be considerate of Social, Economic and Environmental impacts.

Leadership

Tourism Vancouver Island is a catalyst for tourism development as a result of its visonary leadership and action.

Accountable

Tourism Vancouver Island is accountable for actions of the organization.

Excellence

Tourism Vancouver Island fosters a culture of excellence, one that takes care of staff and stakeholders.

 

Tourism Vancouver Island is a not-for-profit Association which has been incorporated under the Societies Act since 1962. The Association is managed by a team of professional staff , and is governed by a Board of Directors which is elected by the voting-stakeholders of the Association.

The Board of Directors reviews and revises the Association’s Strategic Plan on an annual basis, and develops specific goals and objectives that form direction for the annual business plan.

The specific goals of the Association that are identified in the 2010 – 2015 Strategic Plan are:

  • Goal 1: Increase visitation and economic impact to the Vancouver Island Region
  • Goal 2: Develop and implement a financial sustainability plan
  • Goal 3: Demonstrate the value of the regional DMO
  • Goal 4: Model and foster innovation in sustainable practice

Help the Canadian Tourism Commission deliver
a consistent message to U.S. travellers.
http://www.corporate.canada.travel/docs/host/us_kit/english.htm

For information on travel and accommodations on Vancouver Island, Victoria, and the Gulf Islands, please visit www.vancouverisland.travel, call us at
(250) 754-3500, or email us at .