Tourism Vancouver Island
Tourism Vancouver Island is one of six Regional Destination Management Organizations in British Columbia. Tourism Vancouver Island is contracted by the Ministry of Jobs, Tourism and Skills Training to deliver marketing services specific to promoting the Vancouver Island Region. The contract with the Ministry of Jobs, Tourism and Skills Training provides fees for service and funds to deliver the Tourism Partner Program, Trade Overseas and Media, Community Tourism Opportunities and Community Tourism Foundations programs.
To increase the economic benefits that flow from tourism to the Vancouver Island region.
The Vancouver Island Region will be internationally recognized as a preferred travel and getaway destination.
Tourism Vancouver Island is a not-for-profit Association which has been incorporated under the Societies Act since 1962. The Association is managed by a team of professional staff , and is governed by a Board of Directors which is elected by the voting-stakeholders of the Association.
The Board of Directors reviews and revises the Association’s Strategic Plan on an annual basis, and develops specific goals and objectives that form direction for the annual business plan.
The specific goals of the Association that are identified in the 2010 – 2015 Strategic Plan are:
- Goal 1: Increase visitation and economic impact to the Vancouver Island Region
- Goal 2: Develop and implement a financial sustainability plan
- Goal 3: Demonstrate the value of the regional DMO
- Goal 4: Model and foster innovation in sustainable practice
Help the Canadian Tourism Commission deliver
a consistent message to U.S. travellers.