January 18, 2017
Tourism Vancouver Island’s FindYourElement.ca wins emerging media award
For Immediate Release: For their work with Tourism Vancouver Island, Eclipse Creative is an Innovator Award winner in the 2016 Summit Emerging Media Award (Summit EMA) competition. Eclipse Creative’s recent work on Tourism Vancouver Island’s website, www.findyourelement.ca, was recognized amongst the top companies in the Emerging Media Award competition as the winner in the Innovator Award Category: Website Redesign (before/after).
The campaign website was designed with the concept that plays off the notion that everyone longs to be ‘in their element’, and evokes a feeling of adventure and promotes engagement through the use of a multi-step contest. The website launched in April 2016 and encourages visitors to explore all of the elements of travel that Vancouver Island has to offer and add those that interest them to their travel formula. The idea behind this concept, developed by Eclipse Creative in Victoria, is to draw strong parallels to nature and to highlight the immense number of travel opportunities in the Vancouver Island region.
“We have been thrilled by the great work that the Eclipse team has done with our Find Your Element campaign and we’re even more excited that it’s now been recognized internationally,” says Dave Petryk, President and CEO of Tourism Vancouver Island. “This is a bold new campaign for Tourism Vancouver Island and the website that Eclipse developed reflects that change in direction perfectly.”
The Find Your Element concept spanned all of Tourism Vancouver Island’s marketing tactics for the year, including their print publication, which will be released in late January. This is the first time the organization has worked with a creative agency to develop a multi-functional campaign concept that presents a singular message to consumers across all platforms.
“We were so privileged to have worked with a client like Tourism Vancouver Island who was willing to push the envelope of creativity and technology,” says Jenny Marshall, Partner, Brand Strategies of Eclipse Creative. “Our goal was to position Tourism Vancouver Island as a leader in the competitive landscape of the tourism sector and we believe that together, we achieved that in spades.”
The Summit Emerging Media Award (Summit EMA), began in 2007 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media. Summit EMA is open to both individuals and companies of all sizes. The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
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Vancouver Island continues to be recognized as a premier vacation destination. In 2016, 2015 and 2014, Travel + Leisure magazine readers voted Vancouver Island as Number 1 Island in Canada, and has been among the top three islands since 2001. In 2016, Conde Nast Traveler magazine readers voted Vancouver Island as #6 Island in the World, up from #7 in 2015. From 2000-2008, Vancouver Island was rated as the Best Island in North America by the readers of Condé Nast Traveler. From 2011 to 2013 Condé Nast Traveler Readers’ Choice awarded Vancouver Island as #1 Island in Canada, and continues to be ranked among the top three. This prestigious travel magazine has been conducting a Readers’ Choice award program since 1988.
Tourism Vancouver Island is one of five regional destination management organizations in British Columbia that represent Destination British Columbia through the delivery of co-operative marketing and community development programs. In December 2011, Tourism Vancouver Island received accreditation from the Destination Marketing Accreditation Program (DMAP) by demonstrating a commitment to quality programs and services. To access information about Tourism Vancouver Island and marketing initiatives, please visit www.tourismvi.ca. For general travel information on Vancouver Island, Victoria and the Gulf Islands, please visit www.hellobc.com/vi or www.findyourelement.ca.
President & CEO
Tourism Vancouver Island
Denise Le Gal
Consumer Marketing Specialist
Tourism Vancouver Island