Tourism Vancouver Island Announces New Leadership with Appointment of Anthony Everett as CEO

Posted October 27, 2017 - 9:14am

October 26, 2017
Nanaimo, BC

Tourism Vancouver Island Announces New Leadership with Appointment of Anthony Everett as CEO

For Immediate Release: Tourism Vancouver Island is excited to announce the appointment of Anthony Everett as their new CEO, succeeding Dave Petryk, who will retire after 17 years of leading the regional tourism association.

Anthony has been involved in tourism in British Columbia for 30+ years, starting his career at The Butchart Gardens in visitor services and then establishing Butchart Gardens’ Media Relations department. In 1999, he was recruited to Tourism Victoria to manage the Media Relations Department until 2003 when he joined the team at Tartan Public Relations as Account Director. In 2006, Anthony moved away from Vancouver Island to lead the Northern British Columbia Tourism Association until 2015.

Since 2011, Everett also chairs the Board of Directors for the 2015 Prince George Canada Winter Games Host Society, which hosted the 2015 Canada Winter Games.  Well versed as a director with various organizational boards, he has gained invaluable experience from his involvement with the Myeloma Canada Board of Directors (June 2016 – present), the Canada Games Council Board (fall 2016 – present), go2HR (2012 – 2016), and as a Co-Chair of the 2015 Canada Winter Games Ambassador Program (2012 – 2015).

“After a lengthy executive search which produced great candidates, we’re excited to have Anthony join our organization,” says Ian MacPhee, Chair of Tourism Vancouver Island.  “With his collaborative relationship building, visionary leadership style, and experience in building innovative strategies, we anticipate a very smooth transition following Dave’s retirement.”

Anthony has earned significant achievements through his career and is the recipient of the Canadian Sport Tourism Alliance (CSTA) Prestige Award 2016, the Queen Elizabeth II Diamond Jubilee Medal, and the 2015 Prince George Citizen of the Year.

“I am humbled and excited to join the fabulous team at Tourism Vancouver Island and build on my friend, Dave’s legacy,” said Anthony Everett. “I am thrilled to return to Vancouver Island where I began my career and collaborate with communities, businesses, and residents to bring world-wide recognition to our unique travel destination.”

Anthony will assume responsibilities on January 3, 2018 in the Tourism Vancouver Island office, located in Nanaimo. In the meantime, he will work with Dave, the Board and staff team on processes for transition and will be engaged in several planning sessions.

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Vancouver Island continues to be recognized as a premier vacation destination. In 2017, 2016, 2015 and 2014, Travel + Leisure magazine readers voted Vancouver Island as Number 1 Island in Canada, and has been among the top three islands since 2001. In 2016, Conde Nast Traveler magazine readers voted Vancouver Island as #6 Island in the World up from #7 in 2015.  From 2000-2008, Vancouver Island was rated as the Best Island in North America by the readers of Condé Nast Traveler. From 2011 to 2013 Condé Nast Traveler Readers’ Choice awarded Vancouver Island as #1 Island in Canada, and continues to be ranked among the top three. This prestigious travel magazine has been conducting a Readers’ Choice award program since 1988.

Established in 1962, Tourism Vancouver Island is one of five regional destination management organizations in British Columbia that represent Destination British Columbia through the delivery of co-operative marketing and community development programs.  In December 2011, Tourism Vancouver Island received accreditation from the Destination Marketing Accreditation Program (DMAP) by demonstrating a commitment to quality programs and services. To access information about Tourism Vancouver Island and marketing initiatives, please visit www.tourismvi.ca.  For general travel information on Vancouver Island, Victoria and the Gulf Islands, please visit www.hellobc.com/vi or www.FindYourElement.ca

Media Contacts:

Ian MacPhee
Chair
Cell: 250-516-8015
Email: ianjmacphee@gmail.com

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