CTV Campaign FY15

This is the second year that Tourism Vancouver Island has coordinated a media buy with all six regional DMOs in the province in order to get the possible value for our stakeholders.  This year’s campaign allowed stakeholders to select any four consecutive week period between April 1 and September 14 for their 15-second commercial spots to air.  Each stakeholder’s commercial aired a minimum of 95 times, primarily in BC on CTV Vancouver and CTVtwo Vancouver in addition to CTV Calgary and CTV Edmonton.  Participating stakeholders were Alberni Valley Tourism, Black Rock Oceanfront Resort, Nanaimo Airport, Oak Bay Tourism, Pacific Sands Beach Resort, Sidney BIA, The Butchart Gardens, Fairmont Empress and Tourism Campbell River.

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