Seattle Residents Campaign FY15

This campaign, targeting Seattle residents, ran from September 8 to October 5, 2014 with the intent of increasing awareness and use of Kenmore Air’s direct flights from Seattle to Nanaimo.  The campaign included 15-second stakeholder TV spots airing on KING, KIRO, KOMO and KCPQ, primarily during morning news programming including Good Morning America, Today and CBS This Morning.  All traffic was driven to the campaign-specific website at www.flytovancouverisland.com with supporting traffic from Google Adwords.  The Nanaimo Airport was a major contributing partner in this campaign along with partnership with the Wickaninnish Inn, Long Beach Lodge, Black Rock Oceanfront Resort, Tourism Ucluelet and Tourism Nanaimo.

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