Destination BC Tourism Marketing Committee: Vancouver Island Call for Applications
Destination British Columbia is currently seeking a representative in the Vancouver Island region to serve on the Tourism Marketing Committee for a term beginning September 1, 2017 and ending December 31, 2018. The Tourism Marketing Committee is comprised of representatives nominated by the Regional Destination Marketing Organizations (DMOs), along with two Destination BC Board members, and chaired by Destination BC’s CEO.
Application deadline is July 31, 2017. The Application Form and full details are available here.
Check out Tourism Vancouver Island’s new Island Moments consumer newsletter redesign!
To be more aligned with the association’s Find Your Element website, the Island Moments newsletter received a much need faceliftREAD MORE
To be involved in the Find Your Element marketing campaigns, please visit our marketing opportunity pages at www.tourismvi.ca.
Tourism Vancouver Island – Updates from our Team:
Marketing: Tourism Vancouver Island has produced three new videos showcasing the diversity and stunning beauty of the Vancouver Island region. Each video targets one of the three primary EQ Traveler Types: Authentic Experiencer; Cultural Explorer; and Free Spirit. The long-form versions of the videos are 90 seconds and there is also a 15-second version of each, which is ideal for social media and the average 16-second attention span for viewing videos.READ MORE
Meanwhile, on www.VancouverIsland.travel, there have been more than 9,000 referrals to stakeholder websites since April 1. That’s an average of more than 3,000 clicks to stakeholder websites each month! Tourism Vancouver Island has an active paid digital media strategy and one of our primary goals is to drive referrals to stakeholder websites. Google Search and our activity in the Google Ad Grant program are responsible for the majority of click-thrus from VancouverIsland.travel. For the same period, there have been more than 45,000 sessions, 1.90 pages/session, an average session duration of 1:58 and a bounce rate of 58.83%.
Travel Trade and Media: Tourism Vancouver Island’s Trade and Media Specialist attended Rendez-Vous Canada this past May. Heather met with over 75 tour operators from around the world. This year, there was a noticeable increase in demand for North Island soft adventure product, First Nations and anything new. After Rendez-Vous, Tourism Vancouver Island hosted SK Touristik in Port Hardy where they visited the Kwa’lilas hotel, Seawolf Cultural Adventures and Great Bear Nature Tours. Other notable FAMs in the recent past include HIS, Travel Trend (Netherlands), House of Travel (New Zealand), and a collaboration of North America Adventure operators.
The Media Specialist has been pitching stories about Vancouver Island to key media at Canada Media Marketplace, and Seattle and Calgary media events. Media expressed interest in nature, First Nations and wildlife experiences. Over the past three months Tourism Vancouver Island has hosted 30 journalists from outlets such as the Calgary Herald, Johnny Jet, Daily Telegraph, BC Living, Zoomer Magazine, Northwest Travel Magazine, Daily Meal, Nuvo Magazine, Ensemble Vacations and more. Here are a few recent articles from journalists that Tourism Vancouver Island has supported:
Destination & Product Development: The Destination Development Program has seen the first round of planning sessions completed for the final planning area in the North Island; the sessions saw an impressive turnout from local stakeholders and the level of engagement was outstanding. The next round of North Island sessions will take place on November 1st in Campbell River and November 2nd in Port McNeill.
Efforts continue to increase the awareness and recognition of the economic and social value of tourism to the Vancouver Island Region through the delivery of Value of Tourism presentations to community groups, stakeholder groups, First Nations communities and municipal governments across the island. To engage Tourism Vancouver Island staff in arranging a free presentation to your community or group, please contact Calum Matthews, Community & Industry Specialist at email@example.com or by phone at 250-740-1224. Presentations can be personalized to suit the needs of each audience and local context, and typically range from 20 – 45 minutes.
The Destination Development Team is gearing up to arrange community check-ins with local DMOs to begin discussions around a number of projects on the horizon this fall, including Open-Pool funding applications. For more information on Destination BC’s Open-Pool program, visit: http://www.destinationbc.ca/Programs/Regions-Communities-and-Sectors/Destination-BC-Co-op-Marketing-Program.aspx
Destination British Columbia’s Remarkable Experiences Program will be offered in the Central Island region (Parksville, Qualicum Beach, Nanaimo) for October/November. Registration and more details will be available in the coming weeks.
Destination BC is inherently vested in strengthening the BC tourism industry and because of its constant research, collaborations with regional partners and connections, Destination BC is able to source the top subject matter experts and mentors in the fields of Tourism Experiences Design, Digital Marketing and Social Media. This program’s unique approach offers participants the ability to gain valuable insights into the consumer experience thereby discovering new and innovative ways to elevate their current or future tourism experiences or services.
The program includes four full days of in-class sessions, 1.5 hours of personalized coaching, a digital assessment of the business’ website and active social channels, and workbooks and resources to take home. For more information, please contact Lana Cheong, Consumer & Industry Specialist at firstname.lastname@example.org or phone 250-740-1213.
Social Media: Over the past quarter, social media and content efforts have yielded exciting growth with follower numbers across channels increasing at a strong and steady rate. On Instagram alone, there has been a 99% increase (+1497) in just four months.
Tourism Vancouver has participated in multiple nationwide Twitter chats this quarter, notably chats on Canada 150, Aboriginal Experiences, and BC Road Trips. The former two were hosted by Destination Canada, and the latter was hosted by Destination BC. Twitter chats offer visibility of Vancouver Island to new audience segments, and generally result in high engagement and new followers. Tourism Vancouver Island encourages stakeholders to participate in these chats. Future chats with Destination Canada include:
• July 19 – Beach Holidays in Canada
• August 16 – Active Summer Holidays/Adventure Holidays
To see the questions and later dates for Twitter chats, visit the Destination Canada monthly chat page.
VancouverIsland.Travel is now home to a blog. This new section of the website will host both content written in-house, and from various guest blogs. The blog is a portal for consumers to stay on top of more time-sensitive content, such as festivals and events. If you’d like to discuss blogging opportunities, please reach out to Hannah Grant at email@example.com.
Tourism Nanaimo: With a focus on building strong and fruitful partnerships, Tourism Nanaimo, with the support of Tourism Vancouver Island, is working on marketing and development programs that bring stakeholders together to collectively market Nanaimo as a destination.
For example, the FY18 Marketing Campaign shares local knowledge – including the hidden gems stakeholders know – in helping tourists discover a real and authentic Nanaimo experience. A new website launching early July will include a stakeholder portal, where event listings will inform stakeholders of what’s happening and will suggest ways that they can connect with other stakeholders in supporting each others’ events and projects. In many stakeholder meetings, consultations and presentations, the staff of Tourism Nanaimo are creating partnerships and connecting stakeholders with the information and support they need, including with each other. This will strengthen our communal voice.
Tourism Nanaimo is thrilled to gain the support of the Nanaimo Hospitality Association, as this organization provides funding to the Fiscal 2018 Marketing program. The additional money will enrich marketing tactics including a brand new website, a Vacation Planner distributed on BC Ferries and a broadcast and video campaign, as well as increasing monies spent on digital and social advertising. Nanaimo Hospitality Association has also recently awarded additional funds to Tourism Nanaimo for a contest that will leverage local knowledge in building travel itineraries that are then marketed in Victoria and on the Lower Mainland.
Tourism Nanaimo is working with the Nanaimo Airport, which has provided funding in support of the Fiscal 2018 Marketing program. The airport’s funding supports a new consumer website, social media and digital advertising, and broadcast television. The airport has provided additional funds to increase Tourism Nanaimo’s photography acquisition project, which is focused on contracting a photographer to provide BC brand-aligned images for use by all tourism Stakeholders, as well as media.
TIAC and Destination Canada: Tourism Town Hall
The Tourism Town Hall series, an event partnership between TIAC and Destination Canada, provides an opportunity to engage small and medium-sized business owner operators across Canada to better understand efforts being made on national tourism issues.READ MORE
Town Halls will allow owner-operators to provide first hand input on issues affecting their business and the tourism industry such as; marketing, export readiness, government policies, financing and business development.
Please use #TourismTownHalls on social media!
BC Date and Location: October 2017 – City TBA,
For more information, please click here.
Golf Vancouver Island: Golf Channel features the Vancouver Island Golf Trails
Ginella’s Journey – Vancouver Island was broadcast around the globe on April 12 on Golf Channel’s Morning Drive! And better yet, with so much content – it was a two part segment!READ MORE
Golf Vancouver Island highlighted the excitement on their social communities.
HUGE THANKS TO THEIR PARTNERS who contributed to making this a massively successful campaign, including the top tier financial supporters of Olympic View Golf Club,Crown Isle Resort & Golf Community, and Tigh-Na-Mara Seaside Spa Resort.
And hosting partners Bear Mountain Resort Community, Joe Weibe (Thirsty Writer), The Drake, Canoe Brewpub, Prince of Whales, Harbour Air, April Point Resort, Mike Hamilton, and the Grotto Spa.
Destination British Columbia: Help us keep up the momentum of #exploreBC
It’s the little hashtag that could. To date, #exploreBC has been used over 2.7-million times by visitors and residents.READ MORE
BC Camping News: Tips for staying safe around wildlife this summer
Wildlife viewing is a popular activity in British Columbia. Viewing platforms have been installed in some areas but often you will see wildlife as you drive BC’s highways.READ MORE
Tourism Vancouver Island is CASL (Canadian Anti-Spam Legislation) Compliant!
Tourism Vancouver Island wants to stay connected to you! We recently sent out an email to several tourism stakeholders asking for their consent to stay connected with us.READ MOREIf you are unsure if you’ve provided your express consent and you want to stay in contact, please click here and provide your contact details – you will not be added to any mailing lists, but it allows Tourism Vancouver Island to share information such as important announcements or connect with you directly via email on things that may be important to you. For more information on the Canadian Anti-Spam Legislation, click here.
Destination Canada: Got a great story to share?
The 2017 Explore Canada Awards of Excellence are now open for submissions. These awards celebrate stellar content creation from the tourism industry and travel media. We’re looking for the best media itinerary and the most innovative PR campaign from our tourism industry partners. Read more…
Embracing our Roots: Tourism Vancouver Island’s 54th Annual Conference & AGM
Join Tourism Vancouver Island in Sidney from September 19 – 21 for their Annual Conference and AGM. Nestled on the shores of the Salish Sea, Sidney abounds in natural beauty, small-town charm, and almost limitless opportunities for recreation and cultural exploration—to say nothing of great restaurants, cafés, health and wellness services, boutique shopping and VI’s only seaside distillery!READ MORE
For detailed information including registration, awards, sponsors, speakers and more, visit www.tviconference.ca.
Award nominations for Vancouver Island tourism industry leaders is now open!
Every year Tourism Vancouver Island recognizes stakeholders who have significantly impacted our industry in various ways. 7 different awards will be presented to individuals and organizations who have demonstrated great efforts and achievements in the tourism industry over the past year. The award categories are:
- Marketing campaign of the year (under $100,000)
- Remarkable Experience of the Year
- Innovator of the Year
- Tourism Employee of the Year
- Tourism Sustainability
- Employer of the Year
- Fortis BC Award
For more information on the award, eligibility, and criteria, please click here.
Tourism Industry Association of BC: Wildfire PSA
Summer is here and with it comes the hot weather and threat of wildfires. Download the Wildfires Public Service Announcement to remind visitors and residents of their responsibility for preventing fires. #BCTourismMatters
go2HR: Baby Boomer Tool Kit
Tap into the “best kep secret” labour pool in our industry. Regardless of the state of the economy, finding and keeping good employees is an ongoing challenge for any organization.READ MORE
Employers who remember the last round of severe labour shortages will recall the difficulty in finding adequate staff, and in some regions of the province it was nearly impossible. These labour pains are being felt again in BC, and they are projected to worsen over the next 10 years. The adage “there is no time like the present” is certainly fitting when considering the development and implementation of hiring strategies that could effectively deal with the current and emerging labour challenges.
The go2HR Baby Boomer Tool Kit aims to help BC tourism and hospitality operators to create strategies to diversify workforce demographics to lessen the impact of current and emerging labour shortages. It contains information and tools that will help your business leverage this currently under-utilized and growing labour pool: the “baby boomer” generation.
The Baby Boomer Tool Kit includes:
- The business case and benefits of hiring baby boomers
- BC employer success stories
- Checklists & resources
- Tips on marketing jobs to baby boomers
- How to manage multi-generational workplaces
State of the Island Economic Summit: Oct 25-26, 2017
Early bird registration for the Vancouver Island Economic Summit is now open. Register before July 31 and save.READ MORE
The Vancouver Island State of the Island Economic Summit provides a venue and a forum for businesses and stakeholders on Vancouver Island to understand the State of the Island Economy. Youth, First Nations, Political Leaders, Business Leaders, Small Business and other inspirational leaders on Vancouver Island participate in championing actions which will position Vancouver Island in the Global Marketplace.
The Economic Summit is an annual gathering of business, community and government leaders sharing ideas, asking questions, networking, learning about new initiatives, and exploring opportunities. Anyone is welcomed to register and participate in the broad range of sessions which revolve around VIEA’s core principals of collaboration to add vitality to the Vancouver Island economy:
- promoting a sustainable and diversified economy for all residents of Vancouver Island economic region;
- promoting strong communities and First Nations along with careful stewardship of our natural resources;
- providing regional leadership for regional business attraction, retention and expansion;
- promoting regional initiatives that strengthens economic capacity;
- positioning Vancouver Island as an attractive option for business investment;
- fostering regional economic growth and diversification.
For more information or to register, visit http://viea.ca/vi-economic-summit/
Remarkable Business Spotlight: Kwa’lilas Hotel, Port Hardy
This issue’s remarkable business highlights the new Kwa’lilas Hotel, Port Hardy’s premier First Nations destination hotel, offering 85 guestrooms and a curated selection of authentic local Aboriginal arts and culture.READ MORE
Kwa’lilas is a kwak’wala word used by the Gwa’sala Nakwaxda’xw people meaning a place to sleep. A group of Elders chose this word in hopes that travelers and guests would find a peaceful rest after a day of exploration on the North Island. Guest rooms combine modern, chic design with local Aboriginal artistic expressions for a unique and comfortable stay. The hotel also has the newest, most comprehensive meeting and conference facilities on North Vancouver Island. A total of over 4,000 square feet of meeting and event space includes a large ballroom with an over-height ceiling plus four additional meeting rooms that can accommodate occasions from small, intimate gatherings to large events.
For more information, please visit www.kwalilashotel.ca