Long Range Marketing StrategyAbout Us
Tourism Vancouver Island is a destination marketing organization whose vision is "To Position the Vancouver Island Region as a Premier Destination". The organization is a not for profit association representing the tourism stakeholders within the Vancouver Island region, which includes all the islands located between Vancouver Island and the mainland coast and also includes coastal areas of the mainland coast between Moses and Bute Inlets.
Tourism Vancouver Island is one of six regional destination marketing organizations (DMO) in British Columbia that are contracted by Tourism British Columbia to deliver marketing initiatives on behalf of the region. As part of this contract each region administers the Tourism Partner Program for their respective region. Through the Tourism Partner Program, Tourism Vancouver Island is able to offer tourism stakeholders within the region the opportunity to participate in marketing initiatives at greatly reduced costs. In partnership with tourism stakeholders and Tourism BC, Tourism Vancouver Island coordinates over $1.5 million in advertising and promotional campaigns targeted at driving tourism business to the Vancouver Island Region.
The association is governed by a board of directors that is made up of industry professionals from various parts of the Vancouver Island region. The marketing committee meets regularly to evaluate and recommend strategies and tactics that are focused on reaching the vision of the association.
