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Tourism Vancouver Island

Stakeholders

What is a Stakeholder Model?

The New Model

The intent of the Stakeholder Model is for Tourism Vancouver Island to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:

  • Tourism Vancouver Island will be able to fully represent the breadth of tourism product available in the region to the consumer, and
  • Participation in the Tourism Partner programs with Tourism B.C. will be available to all eligible tourism businesses within the region.

Benefits of Stakeholder Model

  • Greater opportunity to build more diverse and dynamic marketing initiatives.
  • Optimized relationships with all association groups.
  • Stronger voice with a greater stakeholder base.
  • More opportunity to share resources and capitalize on the strength of the entire industry.
  • Broader and more diverse range of tourism product to offer the consumer
  • Increased stakeholder base, resulting in greater participation in marketing initiatives and consequently more frequency and a greater impact in the marketplace.
  • More partnership opportunities with Tourism Associations, Industry Associations and Chambers of Commerce, etc.
  • Increased flexibility when working with the media and travel trade.
  • Greater revenue generating opportunities.

More reading (PDFs)