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Mission, Vision, Core Values & Strategic Plan

During the fall and winter of each year Tourism Vancouver Island’s team dedicates considerable time to establishing a series of objectives, strategies and tactics to reach the association’s overarching goals. The goals of the association are developed by the Board of Directors and form the direction of the strategic plan. Tourism Vancouver Island’s Board of Directors reviews and revises the association’s Strategic Plan on an annual basis.

Mission:
“To increase the economic benefits
that flow from tourism to the
Vancouver Island Region.”

Vision:
“The Vancouver Island Region
will be internationally recognized as a
preferred travel and getaway destination.”

Strategic Plan: 2017-19

Goal One: To increase the economic contribution of tourism to the Vancouver Island Region.

Goal Two: To be financially sustainable. 

Goal Three: To have an empowered and engaged staff. 

Goal Four: To increase the effectiveness of the Board of Directors. 

Goal Five: To ensure that the Association is relevant to tourism businesses, government agencies, and residents. 

Core Values

The Tourism Vancouver Island team has come together to discuss and formalize a set of consensus core values that define the positive, proactive nature and worldview of both the organization itself and its employees. 

“The Tourism Vancouver Island team has made the commitment to live and work with honesty and sincerity. We stand behind our word and honour any commitments we make. We are consistent in our decisions while recognizing that to be fair we must be flexible. We are ethical and respectful of ourselves and others.” 

  • We live with integrity.
  • We are passionate.
  • We communicate effectively.
  • Team. Partner. Collaborate.
  • We work hard and play hard. 
  • We support personal and professional development. 
  • We embrace and drive change. 
  • We use our resources to the fullest potential.

Learn more about Tourism Vancouver Island’s team core values, recruitment and hiring policies, safety in the workplace and more in the Tourism Vancouver Island Employee Handbook, The Pieces of Us: The path to our culture

Benefits of Being a Tourism Vancouver Island Stakeholder

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