Research
In this Section, Tourism Vancouver Island provides publications on Tourism Research that either we have conducted or we make available links pertinent to Tourism on Vancouver Island.
Vancouver Island Exit Survey
Tourism Vancouver Island has finished work on the 2008 Vancouver Island Exit Survey; a year-long project partly funded by Service Canada and partnered with Tourism BC, BC Ferries Corporation and Vancouver Island University.
The project was completed in November 2008 and incorporates data collection at 13 regional exit points including BC Ferries termini, regional airports, float plane termini, and additional marine locations as appropriate. Over 4000 visitors took part in the survey with around 2300 completed questionnaires which has been analyzed and is available for downloading.
2008 Exit Survey Results.
This is the first exit survey of its kind in the Province since 1996 providing the Vancouver Island region with valuable market information which will be shared with the project partners and regions stakeholders.
Vancouver Island Visitor Profiles
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South Island Profile

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Cowichan Region Profile

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Central Island Profile

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Gulf Islands Profile

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North Central Island Profile

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North Island Profile

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Pacific Rim Profile

Other Research Information
- Education and Training Needs Assessment Report
- IslandMOMENTS E-News Reader Survey
- Vancouver Island 2008 Regional Profile
- 2009 Vancouver Island Tourism Labour Market Study
- 2008 Vancouver Island, Victoria and the Gulf Islands Region Profile—Building Tourism With Insight
- Market Share Task Force Report (May 2008)
- Importance of Tourism Survey (March 2007)

- Tourism Vancouver Island Information Survey Summary (Spring 2007)

- Regional Profile - Tourism Vancouver Island (2005)
- Tourism Vancouver Island's Research Library Materials
- Geographic Market Profiles
- Visitor Info Centre Reports
- Custom Entries to BC & Canada
- Victoria & Nanaimo Tourism Bulletins
- Product Sector Research
- BC Visitor Study (1998)

- Tourism Indicators
- Regional Partners - Visitor Inquiries & Consumer Show Research
- Alberta Market - January Omnibus 2006 Report

- Alberta Market - May Omnibus 2006 Report

- Tourism Labour Market Research
- CTC 2006 Tourism Snapshot
- CTC Canada Travel Research

