Gaining the Edge - Tourism StrategyTourism Labour Market Research
The tourism industry has become one of the Vancouver Island regions' main employers. In 2001 the tourism industry was estimated to have between 24,032 (winter) to 30,990 (summer) full time employees and 10,449 (winter) and 15,325 (summer) part time employees in the Vancouver Island region.
While these numbers are useful for labour market planning, they provide little indication of the quality of jobs generated by tourism. Tourism jobs are often viewed as “low paid, seasonal, and low skilled”. In fact, there has been a void in comprehensive tourism employment studies done anywhere in the province, leaving the quality of tourism employment within the region in question.
The Tourism Labour Market Research Project, co-organized by Malaspina University-College Recreation and Tourism Research Institute and Tourism Vancouver Island, and funded in part by HRDC, was created to study the tourism labour market in the Vancouver Island region. The project includes three complimentary research programs including;
- a mail survey to tourism organizations,
- follow-up in depth interviews, and
- series of visitor surveys
Employment Survey Results
For information and survey results on the Employment Survey section of the Labour Market Research Project visit the Employment Survey page.
Visitor Survey Results
To see more information on the Visitor Surveys section of the Labour Market Research Project visit the Visitor Survey page.
To view all the research and reports available from Tourism Vancouver Island and Tourism BC, please visit the Research Studies Section.
