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Tourism Vancouver Island

Stakeholders

Value of Tourism

Estimating Tourism’s Contribution to the Local Economy

Having defensible estimates of tourism’s contribution to a community is central to developing an informed tourism planning approach, strengthening the support of community stakeholders and local government, and encouraging an appreciation of tourism’s economic development potential.

The Objective

To provide a conservative and credible estimate of visitor volume and direct tourism expenditures within a community.

The Value of Tourism model provides a structured, consistent approach to estimate the volume and value of tourism. The core data collection component of the model is an accommodation survey to gather the most recent annual performance data from commercial accommodation operators (including campgrounds). This information is then applied to local, regional, provincial and national tourism indicators to provide an estimate of the total number of visitors (overnight, day and visiting friends and relatives) and their expenditures in the community.

Confidentiality

Information provided by accommodation businesses will:

  • only be used for the purposes of estimating tourism contribution to the community;
  • be aggregated with other operators data to ensure anonymity;
  • remain confidential and will not be released in any form that enables individual operators to be identified; and
  • be submitted directly to either Tourism BC Research & Planning or the Project Coordinator.

Participation

Please review the documents listed below. Your facility’s 2008 statistics are required complete the survey.

Please complete the accommodation survey and return the form to Tourism BC Research & Planning at fax: 250-356-8246

For more information please contact:

Erin O’Brien, Research Analyst
Research & Planning
Tourism British Columbia
250-356-5629, erin.obrien@tourismbc.com