Long Range Marketing StrategyVancouver Island Visitor Inquiries
Consumers contact Tourism Vancouver Island to request travel information. Names, addresses and information on these requests are compiled in our database.
As part of the Regional Partners Research Program, Tourism BC analyses this consumer data collected by the 6 regional tourism associations. This program was initiated to:
- Track the origin of consumers.
- Track the media sources that prompt consumers to call for travel information.
- Track how consumers are requesting information (phone, email, web form, fax, mail).
- Provide a master database for integrated consumers conversion studies.
The following publications are available in PDF format. If you do no have Adobe Acrobat Reader installed, click on the image below to download and install a free version.
Regional Visitor Inquiries
- Oct - Dec 2006 (104kb)
- Jul - Sept 2006 (104kb)
- April - Jun 2006 (218kb)
- January - March 2006 (192kb)
- October - December 2005 (355kb)
- July - September 2005 (207kb)
- April - June 2005 (117kb)
- January - March 2005 (107kb)
- October - December 2004 (114kb)
- July - September 2004 (112kb)
Inquiry & Consumer Show Conversion Study
- March 2006 (239kb)
