August 16, 2017
Dave Petryk Retiring as President & CEO of Tourism Vancouver Island
For Immediate Release: Dave Petryk is retiring as President and CEO of Tourism Vancouver Island, effective December 1, 2017. “After 45 years of hard work in the tourism industry across western Canada, it’s time for me to slow down to enjoy family and personal interests.” Petryk said. “It’s been an absolute pleasure to have spent the past 17 years as President and CEO of Tourism Vancouver Island and guiding the organization through transformational successes and challenges faced in an ever-changing, dynamic industry.”
Tourism Vancouver Island Board Chair Ian MacPhee commended Petryk for his service over the years and said, “Dave is a highly respected and valued leader who will be missed by his team and our Board”. Under his leadership, Tourism Vancouver Island has become a leader in innovation with strategies such as: developing and executing an award-winning stakeholder business model; developing and promoting its award-winning Powering Economic Alignment and Growth through Tourism project; leading the organization to achieve destination marketing accreditation through Destination Marketing Association International; spearheading and leading a regional hiking trails strategy, and much more. This account of activities demonstrates Dave’s forward thinking and commitment to excellence and the dedication and collaboration of his team. Tourism Vancouver Island’s Board and staff recognize the years of hard work that Dave has provided the organization and his ability to consistently produce great results in the many projects that he has been involved with over the years.
The Board of Directors also recognizes Dave’s ability to build bridges and work collaboratively to progress the tourism industry through activities such as managing the destination marketing and development for both Vancouver Island North Tourism and Tourism Nanaimo while working with all other community destination marketing organizations on the Island.
Tourism Vancouver Island was established in 1962, and is a recognized leader in destination management that works hard to support its tourism-business stakeholders. Of the five regional destination marketing organizations that deliver programs on behalf of Destination British Columbia, Tourism Vancouver Island consistently achieves the highest results. In 2005, the organization was an Innovator of the Year Award finalist for the Stakeholder Business Model through the Air Miles Reward Program. Also in 2005, the Stakeholder Business Model won the Association Cornerstone of Excellence Award by the BC Chapter of Canadian Society of Association Executives. In 2011, Tourism Vancouver Island received accreditation from the Destination Marketing Accreditation Program (DMAP) by demonstrating a commitment to quality programs and services and continues to meet or exceed the minimum standards. In 2015, Tourism Vancouver Island received the Canadian Society of Association Executives Associations Make a Better Canada Award in the Public Affairs/Government Relations category for their Powering Economic Alignment and Growth through Tourism project.
Dave and his wife Sandra will be retiring in Thailand where they plan to wear out their golf clubs.
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Vancouver Island continues to be recognized as a premier vacation destination. In 2017, 2016, 2015 and 2014, Travel + Leisure magazine readers voted Vancouver Island as Number 1 Island in Canada, and has been among the top three islands since 2001. In 2016, Conde Nast Traveler magazine readers voted Vancouver Island as #6 Island in the World up from #7 in 2015. From 2000-2008, Vancouver Island was rated as the Best Island in North America by the readers of Condé Nast Traveler. From 2011 to 2013 Condé Nast Traveler Readers’ Choice awarded Vancouver Island as #1 Island in Canada, and continues to be ranked among the top three. This prestigious travel magazine has been conducting a Readers’ Choice award program since 1988.
Tourism Vancouver Island