April 18, 2018
Google DMO Partnership Rolls Out On Vancouver Island
For Immediate Release: Through the Google Destination Marketing Organization (DMO) Partnership Program, Tourism Vancouver Island will be providing verification and optimization services as a Trusted Verifier and Provider, alongside 360° photography, all at no cost to tourism stakeholders.
The data in many of Google’s online properties, including maps, local search, and reviews, is supplemented through a business’ Google My Business profile. Business owners can claim their Google My Business listing, but they are required to complete a verification process. While this typically requires businesses to wait for a postcard with a verification code, the new DMO Partnership Program empowers Tourism Vancouver Island to verify businesses on location. By visiting the tourism stakeholder at their location, Tourism Vancouver Island can use the Trusted Verifier app on a tablet to verify the business listing. Stakeholders no longer have to wait for the code in the mail, and their listing can be optimized to improve the local search visibility.
“This ease of access between the tourism stakeholders and Google is a big step towards providing more accurate travel information to travellers”, says Anthony Everett, President & CEO of Tourism Vancouver Island. “Increasing the visibility of our stakeholders and providing this information to visitors is paramount to the work we do to support tourism businesses and market Vancouver Island as a world-class destination, and for that reason we will be providing these services for free to our stakeholders.”
For businesses that have already claimed their listing, Tourism Vancouver Island’s verification team will be providing optimization services, which include taking 360° photography for their listing and providing best practices on listing maintenance. In addition to verifying business listings on the spot, Tourism Vancouver Island will be able to provide verification codes to more remote businesses through the Trusted Provider program.
Businesses looking to claim their Google My Business listing or those who would like to optimize their existing listing can email firstname.lastname@example.org to get started.
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Tourism Vancouver Island is one of five regional destination management organizations in British Columbia that represent Destination British Columbia through the delivery of co-operative marketing and community development programs. In December 2011, Tourism Vancouver Island received accreditation from the Destination Marketing Accreditation Program (DMAP) by demonstrating a commitment to quality programs and services. To access information about Tourism Vancouver Island and marketing initiatives, please visit www.tourismvi.ca. For general travel information on Vancouver Island, Victoria and the Gulf Islands, please visit www.hellobc.com/vi or www.VancouverIsland.Travel.
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