TVI Welcomes Jolleen Dick as Indigenous Tourism Specialist

Posted November 14, 2019 - 12:04pm

In October, Tourism Vancouver Island (TVI), in partnership with Indigenous Tourism British Columbia (ITBC), embarked on a new path to promote growth and enhance awareness of Indigenous tourism across the Vancouver Island Region. (READ: Indigenous Tourism BC and Tourism Vancouver Island Sign MOU)

Working collaboratively, the two organizations have jointly hired a Regional Indigenous Tourism Specialist for Vancouver Island. Jolleen Dick has taken on the newly created role, with a focus on developing networks and collaborative relationships with Indigenous communities, Nations, and operators, in the Vancouver Island Region.

Jolleen Dick is a Nuu-chah-nulth woman and a proud member of Hupacasath First Nation in the Alberni Valley. After completing her Tourism Management degree at Vancouver Island University in Nanaimo, Jolleen moved back home to Port Alberni in 2014 and got involved in the community. Hupacasath First Nation (HFN) hired her on in a research role, and she managed the Sunset Market in the summer. Later on, she became the Communications Manager at HFN.

In 2015, Jolleen ran for the Hupacasath First Nation council and was successfully elected for a two-year term. In 2017 her term ended, and she took a new opportunity to work for the Minister of Indigenous Relations and Reconciliation in the BC Government.

We’re excited to see Jolleen apply her industry experience and knowledge to help strengthen our work, support Indigenous Tourism operators in our Region, and achieve our strategic goals. You can reach Jolleen at or 250-740-1214. Please join us in welcoming her to the TVI team!

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