CTV Campaign FY16

This is the third year that Tourism Vancouver Island has coordinated a media buy with the other regional DMOs in the province in order to get the possible value for our stakeholders.  This year’s campaign allowed stakeholders to select any four consecutive week period between April 1 and September 13 for their 15-second commercial spots to air.  Each stakeholder’s commercial aired a minimum of 61 times, primarily in BC on CTV Vancouver and CTVtwo Vancouver in addition to CTV Calgary and CTV Edmonton.  Participating stakeholders were the Wine Islands’ Vintners Association and Tourism Campbell River.


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