Travel Media

Faced with the delightful prospect of travelling on assignment to Vancouver Island? 

Then begin the journey by contacting the region’s leading destination marketing organization to capitalize on a wealth of knowledge, insights and connections. 

Tourism Vancouver Island’s team of marketing and media professionals can suggest  itineraries customized for the length of stay and the particulars of story assignments that may focus on one or more of the Island’s many signature themes – First Nations art and heritage, the slow-food culinary scene, public gardens, ocean kayaking, scuba diving, cosmopolitan pleasures, mountain biking, cultural festivals, cold-climate wine, spa visits and much else. 

How about a cycling tour of the southern Gulf Islands? Snorkeling with the salmon in Campbell River? Yoga on the beach after a morning riding the waves at a Tofino surfing school? A marathon hike on the famed West Coast Trail? Close encounters with orca whales, dolphins and grizzly bears?

It’s all possible on Vancouver Island, a perennial contender and frequent winner in reader polls conducted by Travel + Leisure (which has given the Island “Hall of Fame” status in its World’s Best Awards) and Condé Nast Traveler. 

Recent media success stories for the Island are topped by the five regional destinations that earned recognition in National Geographic’s 50 Canadian Places of a Lifetime feature – namely Victoria, the Gulf Islands, Tofino, the Clayoquot Sound Biosphere Reserve and the Discovery Islands.  In Australia, meanwhile, freelancer Craig Tansley’s feature article on Knight Inlet’s grizzliest inhabitants was circulated to six million readers through the News Limited chain of newspapers. 

Over the years, Tourism Vancouver Island has worked with journalists affiliated with the Globe and Mail, Voyage Magazine China, the Vancouver Sun, Seattle Magazine and television’s Fish’n Canada Show, among dozens of others. 

Contact our Trade and Media team by email or phone to learn more about how we can help facilitate connections.

You’ll also find us at the annual Go Media and Media Marketplace gatherings as well as various Travel Media Association of Canada events throughout the year. Please stop by and say hello! 

Online Resources

Press materials (history, community profiles, regional snapshots and publication-ready feature stories)

Story ideas from Destination British Columbia

Tourism Vancouver Island Travel Media Photo Library 

Sample Itineraries (two, three and four-day trips) 

“This is Tofino, on the far western shore of Vancouver Island in British Columbia, a place of wild riches: salmon runs that can choke rivers, bears and whales by the thousand, surfing and walking galore and most of all, apparently most infinite of all, forests of cedars and spruce.”
Kevin Rushby, The Guardian

“I’m wet. Soaked through, in fact. From my socks to my smalls. Damp in places I’m not sure should get damp. If I were made of metal I would be rust. But then, I am in the vast wilderness of the Great Bear Rainforest, the largest remaining tract of coastal temperate rainforest in the world. And with an average annual rainfall of more than 2,000mm, it’s one of the wettest places on Earth. Located on the west coast of Canada in the province of British Columbia – BC to the locals – it’s a parcel of mountain, river, valley, island and coastline the size of Switzerland. And it’s big enough to hold both grizzly bears and humpback whales.”
– Doug McKinlay, The Sunday Times

“We were headed upgrade on the six-mile run from the 1911 Port Alberni depot to McLean Mill, a steam-powered sawmill — since 1989 a National Historic Site — which is fired up routinely to show visitors how the business of logging and lumbering was conducted. With the Alberni Valley Museum and the Maritime Discovery Centre, the mill and the train make up the Alberni Valley Heritage Network. These, as well as sailing out the Alberni Inlet on the Frances Barkley and hiking in Pacific Rim National Park Reserve, more than filled our days on this forested island off the coast of British Columbia.”
Karl Zimmerman, Los Angeles Times 

“FROM the ice-cold waters of the Strait of Georgia, the 150-mile-long waterway that separates Vancouver Island from mainland British Columbia, the eastern shore of Galiano Island looked untouched by man — if not by nature. The sandstone shore was curled and carved by centuries of storms and waves, and beyond it rose the spruce, fir and russet-trunk arbutus trees that cover much of this skinny, 19-mile-long island. South of where I swam was a sheltered cove, Pebble Beach, protected from the wind, its namesake pebbles warmed by the unclouded sun. Under the water lay thick-bodied ocher starfish, and on its surface floated the bulbous heads of bull kelp.”
Matt Gross, New York Times

“Victoria — British Columbia’s so-called Garden City — is a genteel place to tarry, with its homewares shops, boutique breweries, hanging flower baskets, Canada’s oldest Chinatown (and the nation’s most slender street, Fan Tan Alley), classy cocktail bars and the grand and looming Fairmont Empress Hotel, where English-style afternoon tea is a spiffing institution.”
Susan Kurosawa, The Australian

“We pushed westward toward a spine of mountains that runs down the center of Vancouver Island. Our hope was to find a suitable car-camping spot. A few hours later, we realized we were so enthralled by the rugged valleys and torrential rivers (which would be in national parks almost anywhere else) that we’d nearly reached the Pacific Ocean. Rather than backtrack, by 9:30 p.m. we were sitting on the beach catching the tail end of a brilliant sunset. We sipped boxed wine from plastic mugs as we reflected on the diversity of a single day: kayaking in the morning, a waterfall shower, oyster shucking for lunch, caving in the afternoon, an old-growth forest in the evening and wide, sandy beach at sunset. Play. Repeat. Play. Repeat. I want that to be my Groundhog Day.”
Jeff Layton, The Seattle Times

To learn more about Tourism Vancouver Island’s travel media services please contact:

Darsey Batchelor
Trade & Media Coordinator

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