Tourism Vancouver Island is working with Destination BC to ensure the Co-operative Marketing Partnerships Program‘s success in the Vancouver Island Region This application based program provides co-operative marketing and promotion support to Regional Destination Marketing Organizations, Community Consortiums, Sector Organizations or approved Individual and Paired Communities in British Columbia.
The purpose of the DBC Co-op Marketing Partnerships Program is to enable groups that share common interests and common marketing goals that align with provincial tourism priorities to leverage both private and public funds to achieve greater marketing impact and Return on Investment (ROI) in driving tourism revenue.
The Destination BC Co-operative Marketing Partnerships Program model is designed around two funding pools:
a. Open Pool
An Open Pool of funds available to all qualified applicant groups on a competitive basis.
b. Reserved Pool
A Reserved Pool of funds available to all qualified applicant groups on a competitive basis.
Please review the Program Guidelines for detailed information on eligibility, funding levels, how to apply and the evaluation process.
For more information on this program please contact your regional community representative:
Community and Industry Services Specialist