2018 T&E Guide - cover image

2018 Touring & Exploring Guide

Closing date: October 13, 2017

Touring & Exploring Guide

The Touring & Exploring Guide builds upon our Find Your Element campaign, which plays off the notion that everyone longs to be “in their element.”  When are you in your element?  Is it when you’re experiencing local culture?  Hiking the trail?  Paddling in the ocean?  Vancouver Island has all the elements and we’re encouraging visitors to get back into their element.

Choose the element where you want visitors to find you:

  • Culture
  • First Nations
  • Fishing
  • Gardens
  • Golfing
  • Land Activities
  • Marine Activities
  • Sip & Savour
  • Spas
  • Wildlife
  • Getting Here
  • Accommodations

FindYourElement.ca – 2017 Stats

Tourism Vancouver Island launched the new website, www.FindYourElement.ca, in the Spring of 2016 and it is now the singular call-to-action for all programs.  Results are extremely strong and more growth is in the forecast.  Here’s what we’ve achieved in the past year:

Audience Overview
180,000+ sessions
290,000+ pageviews
1.62 pages/session
1:11 average session duration
74.87% bounce rate

Geographic Location
73% of all sessions are from BC and Alberta

70% new visitors

30% returning visitors

Top Channels
44.1% display

34.4% paid search
13.8% organic search


Tourism Vancouver Island will distribute the Touring & Exploring Guide at Visitor Centres in British Columbia as well as more than 150 key locations across Vancouver Island and the Lower Mainland.  The guide will be also be sent directly to high-traffic locations throughout British Columbia and Alberta.

100,000 copies printed


For every ad purchased in the print edition of the Touring & Exploring Guide, advertisers will also receive a listing on FindYourElement.ca.  Your listing includes:

  • Name
  • Logo
  • Website link
  • Gallery with up to 5 images
  • 1 social icon
  • 500 characters of text
  • Select up to 2 Element pages to appear on (must be related to your business)
  • All stakeholder listings will automatically be included in the Region in which your business operates2018 T&E Guide - sample online listing

Interested in upgrading?  Talk to your Sales Representative about your options.


Advertising Rates

2018 T&E Guide - rates



For more information, please contact:

  • © 2016 HA Photography
    Cindy Pollard
    Sales Representative
  • Image - Wendy Sears
    Wendy Sears
    Sales Representative
    1.866.594.3243 Ext. 101
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