Instagram Takeovers

You’re invited to take over our Instagram Account, @tourismvancouverisland. For five consecutive days, our Instagram account becomes all about you! We’ll share one post per day featuring your business while also promoting Vancouver Island as a travel destination. our Instagram account currently has a reach of over 14,000 followers and consumers are encouraged to contribute their favourite photos by using the hashtag #ExploreVancouverIsland.

Takeovers are run on a bi-weekly basis between Monday – Friday. You can purchase up to two per year.


  • Five images and captions
  • Your Instagram handle and branded hashtag(s)
  • Photo credits for each image (name and/or Instagram handle). You must ensure you have appropriate rights to share all images provided on Tourism Vancouver Island’s social media channels
  • Consent and release form for all images


  • Announce the takeover on Instagram as a story the day-of the start of the takeover.
  • Post one image per day with caption, photo credit, your Instagram handle, branded hashtag(s) and image location. The Instagram Takeover will run for 5 consecutive days.
  • Use #explorevancouverisland, #exploreBC and any other hashtags deemed appropriate on all images
  • Tag Destination BC (@hellobc) in all posts

Content Guidelines

The goal of the Instagram takeover is to feature both your business and the Vancouver Island region as a destination. Each image and caption should tell a story of an experience, trip or area.  The caption should focus on storytelling, rather than traditional sales copy. See the Destination BC Brand Guidelines on writing for more information.

Image Specs

  • Seven images with a resolution width no lower than 1900 pixels
  • Images should drive interest around travelling to the region and booking an overnight stay
  • Avoid featuring portraits, culturally sensitive areas, or copyrighted material. If any images include recognizable people you must provide an image waiver completed by the model.

IG Takeover sample


Advertising Rates

$595 per takeover + gst.

For more information, please contact:

  • Dana5
    Dana Wacker
    Digital Strategist
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