Information Worth Sharing
City of Nanaimo and Tourism Vancouver Island sign five-year service agreement
The City of Nanaimo has awarded a five-year service contract to Tourism Vancouver Island. The agreement is set for April 1, 2019 through March 31, 2024. The contract will include tourism marketing and visitor servicing.
Tourism Vancouver Island and the City are looking forward to a five year strategy, “celebrating our shared history, building our shared future” to drive visitor volume and increase in tourism infrastructure making Nanaimo an even better place to visit, live and do business. Read More
The contract includes delivery of marketing, destination development and visitor servicing activities with the goal of strengthening Nanaimo’s position as a tourism destination.
Tourism Vancouver Island staff have been delivering tourism services for the City of Nanaimo since February 2017 under the name “Tourism Nanaimo”. For the full press release, visit www.nanaimo.ca
Regional District of Mount Waddington awards service contracts to Tourism Vancouver Island
The Regional District of Mount Waddington Board has recently approved two contracts with Tourism Vancouver Island. The first is the development of the five-year strategic business plan for Vancouver Island North Tourism and renewal of the MRDT (for the period January 1, 2020 through December 31, 2024) for all communities in the region with the exception of Port Hardy, which is on a different renewal cycle. Read More
The second is the renewal of our service agreement to manage the Vancouver Island North Tourism project. Where the previous contract was for a four-year term, the new contract is for five years with an option to renew for an additional year, which will align our service agreement with the MRDT timeline. Thus, the new contract term is through December 31, 2023 plus the option for the additional year. Tourism Vancouver Island has been managing Vancouver Island North Tourism, on behalf of the Regional District of Mount Waddington, since 2008.
BC Tourism Industry Conference Feb 27 – Mar 1, 2019 – Registration open
The Tourism Industry Association of BC’s annual conference brings together industry leaders and professionals from around the province under one roof. More than 400 delegates attended last year’s BC Tourism Industry Conference in Kelowna. Mark your calendars to join this year at the JW Marriott Parq Vancouver.
Scout out New Recruitment Prospects & Business Ideas at the Vancouver Island Regional Winning Pitch, January 26
Employers, come network and start the recruitment conversation with the best and brightest of BC’s next generation of tourism professionals! go2HR’s Winning Pitch is a competition where post-secondary students pitch business plans to develop a local tourism activity or service, with this year’s theme focused on accessibility. Join us for this exciting event on Jan. 26 at Royal Roads University, where the Vancouver Island regional competition will take place. Read More
When: Saturday, Jan. 26, 2019 from 12:30 – 2:00pm (Networking session from 2:00 – 3:30pm)
Where: Centre for Dialogue (4th floor), Learning and Innovation Centre, Royal Roads University (2005 Sooke Road, Victoria)
This is a great opportunity to meet and speak with the passionate and insightful students behind the brilliant pitches, and perhaps even connect with some to adopt these ideas to your business! As part of the live audience, you can vote for your favourite business pitch, which will contribute to the overall score and help determine the winning team, who will go on to compete in the provincial competition at the BC Tourism Industry Conference in February.
There will also be a free Networking and Nibbles where you can connect directly with the competing students, instructors, and faculty members from Vancouver Island University, North Island College, and Royal Roads University. Don’t miss this exclusive opportunity to meet top-of-the-class students for potential recruitment for your company! Please RSVP to secure your free ticket by end of day January 15.
If you have any questions, please contact Marie-Ève Masse, go2HR’s Tourism Career Ambassador, or call 604-633-9787 ext. 224.
Destination BC 2019 Global Marketing Plan available to the tourism industry
Destination BC’s 2019 Global Marketing Plan is now available. The plan provides an overview of key markets, strategies, activities and more. Available to BC tourism industry partners, learn more about the plan in this video, or request a copy at Marketing.Plan@DestinationBC.ca.
Indigenous Tourism BC Shares Record-breaking Tourism Statistics
Coast Salish Territory, (October 25, 2018): Indigenous Tourism BC (ITBC) has released a three-year Tourism Performance Audit Report that reveals record-breaking growth of the province’s Indigenous tourism industry.Read More
Compiled by O’Neil Marketing & Consulting, the report offers insights into the performance of Indigenous tourism in BC between 2013 and 2017. Specifically, the document shares actions taken by ITBC to support the development of Indigenous tourism; and outlines growth prospects as indicated by tourism operators, travel trade representatives and industry partners.
By the numbers, highlights of the Tourism Performance Audit Report include:
- 401 Indigenous tourism-related businesses that operated in BC in 2016/17 – a 33% increase over 2014
- $705 million direct gross domestic output generated by Indigenous businesses in 2016
- 7,400 direct full-time jobs created by Indigenous tourism businesses in BC
- 7.2 million visitors expected to engage in Indigenous tourism experiences over the next two years from the top five markets for Indigenous tourism in Canada (Canada, Germany, UK, US and China)
- 36% of travellers surveyed in an ITBC study who indicated they had visited Indigenous sites, attractions or events on previous trips to BC
- 89% of tour operators who indicated in a recent ITBC survey that they would consider offering or expanding Indigenous experiences as part of their travel packages
“We are thrilled to share the unprecedented statistics outlined in the Tourism Performance Audit Report,” said Brenda Baptiste, board chair, Indigenous Tourism BC. “Much of this success comes down to the hard work and dedication of BC’s Indigenous tourism operators, who – through the assistance from our valued partners and funders – created market-ready experiences that promote our diverse Indigenous cultures to an estimated 3.6 million overnight travellers annually.
“Indigenous culture is such an important part of this province’s history, and we are so proud of our communities and Stakeholders who have dedicated their time to bringing Indigenous cultural experiences to life for visitors,” said Paula Amos, director of partnerships and corporate initiatives, Indigenous Tourism BC. “We look forward to supporting and expanding Indigenous tourism well into the future – and, as a result, helping to increase visitation and revenue numbers for the province even more.”
Read the full report here.
Dawn Black Appointed as Chair of Destination BC
Destination BC is pleased to share that Dawn Black has been appointed Chair of the board of directors, beginning her term January 2019. Ms. Black joined the board in July 2018. Ms. Black is a former Member of the Legislative Assembly (MLA) and former three-term Member of Parliament, first elected in 1988. Read More
Boost your Bottom Line with SuperHost
Great service brings customers back and generates revenue for the community, which in turn boosts your bottom line. And that starts with your front-line staff: the face of your business. Ensuring that they possess the necessary skills and knowledge of handling customer interactions and service recovery is crucial for your business to survive in this competitive industry.Read More
That’s where SuperHost can help. Through our suite of relevant, up-to-date courses, your employees will learn to:
- understand and meet customer needs and expectations;
- present your business as a positive destination to return to;
- communicate and interact with customers from all backgrounds, including but not limited to persons with disabilities, LGBTQ/2S people, different ethnic and cultural groups, various generations, and others.
Prince of Whales launch of $1 million Orca Enhancement Investment Strategy
December 3, 2018: Prince of Whales Whale Watching issued a press release announcing the launch of a $1-million, multi-year investment strategy aimed at supporting the southern resident killer whale population through salmon enhancement, marine conservation and investing in scientific research.Read More
This industry-leading strategy includes an increase in the Conservation Fee charged to passengers which has risen to $5 from $2. That is expected to generate more than $1 million over the next five years, with every dollar going toward orca-based science programs and Chinook salmon recovery projects in British Columbia.
Read the full release here.
BC Tourism Industry Awards – nominations close January 21, 2019
The BC Tourism Industry Awards recognize excellence in the province’s tourism industry. Recipients provide outstanding service, exemplify best business practices, innovative marketing and deliver tourism experiences that contribute to the success of BC’s tourism industry – which currently generates $14.6 billion in revenue for the province’s economy.Read More
To view past award winners, click here.
Recognize a special tourism industry individual or organization by nominating them in one of the six award categories below. Help us recognize the best of the best in BC’s tourism industry!
For nomination forms and more information, visit BC Tourism Industry Conference.
Island Good is here to stay!
What started as an idea became a point of sale experiment and is now a competitive advantage for anyone in the food & beverage value chain on Vancouver Island (and Gulf Islands). Read More
VIEA’s six-month Island Good pilot project in 45 grocery stores across the Island region made it easier for consumers to find local products at point of sale and sales results prove conclusively that Islanders and visitors are predisposed to buying local products if they can find them. From March through September, Country Grocer, 49th parallel, Quality Foods and Thrifty Foods measured 2018 sales against 2017 sales of the same products, in the same locations, in the same stores, in the same months. The results have been astounding!
Building on this success, VIEA is offering Island Good licensing at affordable, scaled rates to Island growers, producers, processors, distributors, and retailers (including wineries, breweries and distilleries) wishing to increase market share by leveraging our Island cache.
It’s simple. Submit an application with annual fee, sign the licensing agreement, and begin using Island Good to distinguish your Island products at point of sale, on your website, on your packaging, and in your advertising.
For more information contact Island Good.
2017 & 2018 Wildfires and Floods Impact Study
Destination BC and the RDMOs invite you to participate in the 2017 & 2018 Wildfires and Floods Impact Study. The purpose of this survey is to learn the of collective impact wildfires and floods have had on tourism businesses in the past two years. All British Columbia tourism businesses are asked to share their experience, regardless of the level of impact on their business. Share your feedback here.
Thompson-Okanagan Tourism Association Wins World’s Responsible Tourism Award
The Thompson Okanagan Tourism Association (TOTA) — a not-for-profit society that represents business and community tourism interests throughout the region — was declared winner of the highly prestigious World’s Responsible Tourism Award at the 25th annual World Travel Awards (WTA), held December 1st in Lisbon, Portugal. For more details, click here.
Interesting reads & resources
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