Anthony Everett officially commences role as President & CEO of Tourism Vancouver Island

Anthony Everett officially commenced his role as President & CEO of Tourism Vancouver Island on January 3, 2018, and the team is eager to work with Anthony on a variety of tourism projects and activities.

Anthony has been involved in tourism in British Columbia for 30+ years, starting his career at The Butchart Gardens in visitor services and then establishing Butchart Gardens’ Media Relations department. In 1999, he was recruited to Tourism Victoria to manage the Media Relations Department until 2003 when he Read More

Tourism Vancouver Island: Updates from our team

Marketing: Have you seen our commercial spots that have been airing on Global TV? We have aired two flights so far this fiscal year: the first ran for seven weeks from late April through mid-June and the second flight for another seven weeks from late August through mid-October. Read More

Community & Industry Engagement: Tourism Vancouver Island and regional partners are nearing completion on the Destination Development Program. The program will result in a set of three sub-regional destination development strategies for the Vancouver Island Region, as well as a Vancouver Island Regional strategy. The Greater Victoria Planning Area Destination Development Strategy and the South Central Island Planning Area Destination Development Strategy have Read More

Trade & Media Relations: The Media Specialist attended Go Media in Halifax and pitched to over 30 media from around the world. Media were keen to learn about new aboriginal products, outdoor adventure, unique accommodation and locals that have a story to share. Media press trips during the fall included visits from Johnny Jet, Welt am Sonntag a German publication, a Destination BC group press trip that visited Tofino and Ucluelet, Food & Drink magazine, En Route, Sunset Magazine and more. Below are some recent clippings Read More

Social Media: Tourism Vancouver Island is excited to announce its participation in the first nationwide user generated content network. Alongside participating community and regional partners, Tourism Vancouver Island’s content team can funnel brand-aligned photography and video to both Destination BC and Destination Canada. A Vancouver Island network is also being established, allowing Read More

Vancouver Island North Tourism: Vancouver Island North Tourism had both its 2018 Marketing Plan and 2018-2020 Strategic Business Plan approved by the Board of the Regional District of Mount Waddington. Implementation of both plans will span the 2018 calendar year. One-year tactical plans have been completed and submitted to Destination BC for all of the Designated Recipients within the North Island region – Port Hardy, Port McNeill, Alert Bay and the Regional District of Mount Waddington. Read More

Tourism Nanaimo: Tourism Nanaimo will host two beer journalists in January and February, to provide coverage of Nanaimo’s thriving craft beer scene. Also happening in the coming months, Tourism Nanaimo is running a digital and social campaign in the Vancouver market. The campaign tag line, “Minutes Away An Ocean Apart” makes the invitation clear: we want Vancouverites to Read More

Remarkable Experiences Program…learn how to develop and deliver exceptional visitor-focused experiences

Visitors want to have an exceptional travel experience –- an experience memorable enough that they want to tell others about their interaction. You can be part of their success story by ensuring you are providing a remarkable experience at all touch points from trip planning, to booking, to the experience and beyond.

This is where Destination BC’s new Remarkable Experiences Program comes in. This 4-day program (divided into two 2-day sessions) provides hands-on, collaborative workshops, Read More

Destination British Columbia: Subscribe to Directions

Destination BC strives to keep BC tourism colleagues up-to-date on all the successes, trends, and breaking news concerning their organization—and the industry as a whole.

The team has recently redesigned and revamped their free industry newsletter, now called Destination BC Directions. Read More

BC Tourism Industry Conference: Early-bird registration open until January 31

The BC TIC Program Committee has been hard at work putting the finishing touches on workshop details, speakers and plenary sessions to be unveiled in early January.

Early-bird registration is now open and will be in place until January 31st. Big White Ski Resort has Read More

Destination Canada: new partner network makes finding user-generate content easier

Locals and visitors are capturing and sharing amazing Canadian experiences across social media. This content is currently being used across the social media channels and websites of most tourism organizations in Canada as a key content source for our marketing. Many of us are currently investing time searching for the same or Read More

Air Canada to launch new domestic routes for summer 2018

Air Canada has announced new non-stop, seasonal services will begin next June from Toronto to Nanaimo and to Kamloops, and Montreal to Victoria, British Columbia. All new flights are now available for purchase at and through travel agents.

“We are strategically expanding our domestic network with our flexible fleet, products and services to capitalize on the growing seasonal demand to and from Vancouver Island and Read More

Destination BC: Co-op fund fuels collaboration on Vancouver Island

Our Co-op Marketing Partnerships Program funding for the Vancouver Island region for 2017-2018 is $1,170,656, a 21% increase from 2016-2017. Some of the Vancouver Island Co-op projects include: Read More


go2HR: Unfilled positions + International youth travelers = Custom-made for each other

Having trouble finding staff? Promote your jobs to international youth who have Canadian Working Holiday Visas in hand and are eager to come to BC to travel and work for you!

As a world class destination, British Columbia attracts not just tourists, but also many overseas youth and students looking for Read More

Vancouver Island Economic Alliance: Information and Opportunities

2017 ‘State of the Island’ Economic Report – VIEA’s 3rd annual Economic Report for Vancouver Island was officially released at the Economic Summit on October 26 and is now available for download on the VIEA website. This Report has a cover value of $195.00 and is available for free. Starting in 2018, VIEA members will have access to the Report as a benefit of membership while others will pay the cover price.

VIEA will present the 1st ever ‘Island Wood’ – Industry Forum and Showcase Read More

Tourism Industry Association of Canada: Canada-China Year of Tourism 2018

December 21, 2017: A Message from the Minister’s Office Regarding 2018 Canada-China Year of Tourism

I am very excited to share with you information on the 2018 Canada-China Year of Tourism!

In September 2016, our Prime Minister and Premier Li of China announced that 2018 will be the Canada-China Year of Tourism. China is Canada’s third largest source of tourists. In 2016, we welcomed nearly Read More

Green Tourism: How to create a sustainability plan for your tourism business

Did you know that small to mid-sized businesses with a well-planned sustainability strategy can increase their profits by up to 51%? Based on years of research and hands-on work with a wide range of businesses, author and speaker Bob Willard has identified that if a typical company were to use best-practice sustainability approaches, it could improve its profits by Read More