Tourism Vancouver Island is comprised of a unique group of professionals dedicated to supporting the tourism industry on Vancouver Island. Tourism Vancouver Island is a destination management and marketing organization whose mission is “To increase the economic benefits that flow from tourism to the Vancouver Island region” and a vision of “The Vancouver Island Region will be internationally recognized as a preferred travel and getaway destination”. The organization is a not for profit association representing the tourism stakeholders within the Vancouver Island region, which includes Vancouver Island, Victoria and the Gulf Islands as well as a stretch of the mainland coast between Moses and Bute Inlets.
Tourism Vancouver Island is one of six regional destination marketing organizations (DMO) in British Columbia that are contracted by Destination British Columbia to deliver marketing initiatives on behalf of the region. As part of this contract each region administers the Tourism Partner Program for their respective region.
The association is governed by a board of directors that is made up of industry professionals from various parts of the Vancouver Island region. The marketing committee meets regularly to evaluate and recommend strategies and tactics that are focused on reaching the vision of the association.